18 Leadership Traits for Nonprofit Leaders

Shot of a young businesswoman delivering a speech during a conference.
Credit: Getty Images by Cecilie_Arcurs

Leadership is often reduced to skills or outcomes. But over time, what defines a leader isn’t just what they achieve — it’s how they show up, make decisions, and influence others.

Whether you’re reviewing your own capabilities, evaluating someone on your team, or determining desired traits for your next hire, this list offers a way to reflect on the values and behaviors that shape effective leadership.

Few leaders embody all of them consistently — but each one plays a role in building trust, culture, and long-term impact. This is not a checklist to complete, but a set of traits to develop over time — individually and across your organization.

Here’s the list, in no particular order, although I would hate to leave even one of them out.

How You Lead Yourself

1. Accepts Accountability

This is pretty hard to do in a world of big egos, pride and self-sufficiency. But this one is really important. If you or the person you are evaluating can’t let someone — anyone — offer honest feedback, you’ve already proven you can’t be an effective leader or manager.

2. Leads With Authenticity

You know what it’s like to be around a fake person. It’s shallow and it leaves you wanting more. A real leader is genuine — top to bottom. Being around that kind of person is refreshing and energizing. Plus, authenticity builds trust. A leader who is trustworthy is far more effective than one that isn’t.

3. Reflects Before Reacting

A strong leader always takes a moment to think, then act, rather than just act. They value reflection as a way of getting to wisdom.

4. Acts From Clear Values

There is something bigger that drives this person. It’s not just money, achievement, or recognition, although those may play a role. There is a distinct set of values that anchor decision-making, and those values are, essentially, about making the world a better place and the people around them better people.

5. Maintains Balance

They know how to turn off work and focus on others, family, and properly loving themselves.

6. Keeps Money in Perspective

An effective leader understands that money is a way to transfer value, not an objective in and of itself. This person controls the urge to love money and not let it control them.

How You Lead Others

7. Gets Results Through Others

The best leaders recognize the important technical, emotional, and spiritual contribution every person can make and work hard to orchestrate them together.

8. Balances Kindness With Firmness

At their best, leaders are compassionate while still guiding others through difficult situations.

9. Leads Through Service

his kind of leader is all about serving others and helping them find their way. They are careful in the use of authority. They realize that using authority is really the last way to lead, not the first.

10. Values Diverse Perspectives

Today’s leaders know it’s no longer a U.S., Canadian, or European thing. It’s no longer a Western thing. It’s no longer a white thing. They value other cultures, people groups, ways of thinking and doing, and diversity.

11. Prioritizes Fairness

Leaders who do this well value doing the right thing. They value the person who got a raw deal and want to make things right.

How You Lead the Organization

12. Builds a Positive Culture

A good leader/manager builds a place for everyone along common values and objectives. It’s not about building a place for the leader. No, it’s about the entire group. There’s a big difference between the two.

13. Avoids Bureaucratic Paralysis

For effective leaders, it’s about getting stuff done versus all the rules, regulations, policies, and processes. Yes, they have to manage structure and process, but the focus is doing it in a healthy way with fluidity and flexibility.

14. Understands People and Systems

One has to do with physical assets and process, and the other with emotions, relationships, and attitudes. Good leaders can effectively toggle between the two.

15. Centers Donors and Stakeholders

This key orientation forms a basis for rallying employees properly toward the right focus.

16. Embraces Change

Many strong leaders are a bit restless with the status quo, unless it is really working. They embrace new ways to do things and do not fear failure.

17. Looks for Opportunity

Great leaders are always looking for opportunity and lead others to think outside the box.

18. Sees the Bigger Picture

The strongest leaders have a way of seeing what is really going on and not getting consumed or swayed by the often conflicting details that surround them each day.

Why These Traits Matter

So, these are just a few things on my list. And many of them are still goals of mine because it is certainly hard for me to measure up to much that is on this list.

But, I think you will agree that these are characteristics and values that are worth pursuing. And in the world of fundraising and nonprofits and design, being this kind of person will help you immensely as you relate to others and hiring this kind of person will help you craft an organization that is effective and relevant in today’s world.

The preceding content was provided by a contributor unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.

Richard Perry

If you’re hanging with Richard, it won’t be long before you’ll be laughing. He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that a nonprofit has two objectives: Addressing a societal need and fulfilling the interests and passions of donors. If this is not done correctly, the giving pathways of the organization will be broken, and donors will go away and give less. Richard has more than 45 years of nonprofit leadership and fundraising experience and is the founder of Giving Pathways and the Veritus Group.

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