In this episode of The NonProfit Voice, Nhu Te, editor-in-chief of NonProfit PRO, is joined by Pamela L. Fertel Weinstein, VP of marketing and communications at Birthright Israel Foundation, and Brett Meyer, founder of Impact Upgrade. Join our conversation as we dive into email segmentation best practices, the difference between lists, good hygiene practices and much more.
Pamela L. Fertel Weinstein is the VP of marketing and communications at Birthright Israel Foundation, the U.S. based fundraising arm of Birthright Israel. Pamela, an alumna of the program’s inaugural year, joined BRIF eight years ago and is thrilled to marry her passion for marketing and creative storytelling with her love of Israel and the Jewish community. Prior to joining BRIF, Pamela spent 12 years in the for-profit marketing world working in at Toys “R” Us, Katz Marketing Solutions (a division of Clear Channel), Zenith Media and MECGlobal. A 2000 graduate from American University, Pamela resides in West Caldwell, New Jersey, with her husband Marc and their daughter Janie.
Brett Meyer is the founder of Impact Upgrade, a software and operations consultancy that solely focuses on the unique needs of nonprofits. Brett has a wide breadth of software engineering and management experience in multiple industries, including roles at Twilio, Disney, Red Hat, Raytheon, NBC Universal, and regional companies. He's passionate about connecting the dots, increasing reach, and serving missions — all with technology!