Social media is a powerful tool for nonprofits to use to mobilize a community of people who are passionate about the social good movement, especially in times like these. In this episode of The NonProfit Voice, Nhu Te, editor-in-chief of NonProfit PRO, is joined by Josh Hirsch, director of mission and communication of Susan G. Komen Florida, and Julia Campbell, nonprofit consultant and author of "Storytelling in the Digital Age: A Guide for Nonprofits" and "How to Build and Mobilize a Social Community for Your Nonprofit in 90 Days," to dive into best practices, engagement strategies and creative ideas around social media.
Josh Hirsch is the director of mission and communication for Susan G. Komen Florida. He has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications and marketing along, with experience in grant research and writing, individual giving, special event planning, stewardship and cultivation of donors. He is president for the Association of Fundraising Professionals Palm Beach County Chapter. Josh is also a member of the AFPeeps, the social media vanguard for the AFP International Conference and other AFP initiatives. He has spoken nationally on social media and has had numerous articles published in professional journals. Josh received a Master of Science in family, youth and community sciences and a Bachelor of Science in advertising from the University of Florida. He has a certificate in strategic fundraising and philanthropy from Bay Path University and is a certified social media strategist by the National Institute for Social Media.
Julia Campbell is on a mission to make the digital world a better place. Through speaking and consulting, she guides nonprofits on the best uses of social media and storytelling to build communities, showcase impact and advance their causes. After serving in the U.S. Peace Corps from 2000 to 2002 and working beside many nonprofits, she started her full-time career in nonprofit fundraising and marketing. Since then, she has been a director of development and marketing, an outreach director, a volunteer coordinator, and a board member, helping nonprofits of varying sizes. Currently, she works with nonprofit staff to accomplish their goals, increase their confidence and clarity around digital tools and social media platforms, and develop plans to best leverage available technologies to raise money and increase the visibility of their cause and their organizations.