Vivian M. Linderman

May 16, 2006 By Vivian M. Linderman When was the last time you brought a little innovation to your annual campaign? Now might be a good time to raise the bar on campaign strategies, as more and more donors try to juggle their available gift-giving dollars with support for national emergencies, increased community need, and rising transportation and housing costs. First, offer your donors a number of giving opportunities. Send out your direct-mail piece. Follow up with a phone call for those who don't respond promptly. Send a handwritten reminder. Schedule your newsletter and provide a donation envelope to

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