Take down the silos in your organization. Make monthly giving a focus for all.
Telemarketing can be a key component of an organization’s direct-marketing strategy — whether the goal is lapsed-donor conversion or upgrading existing donors to monthly giving programs. But it helps to learn a thing or two from experienced organizations — tips that can make setting up a telemarketing program a smoother process for everyone involved. In a session at the DMA Nonprofit Federation 2007 New York Nonprofit Conference, co-presenter Vicky Barrett-Putnam, director of donor development for the Sierra Club, talked about her organization’s telemarketing efforts. The Sierra Club has five telemarketing programs (renewals; reinstates — lapsed members; monthly givers; additional gift appeals; and its mid-level donor