Vicky Barrett-Putnam

Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.

Telemarketing can be a key component of an organization’s direct-marketing strategy — whether the goal is lapsed-donor conversion or upgrading existing donors to monthly giving programs. But it helps to learn a thing or two from experienced organizations — tips that can make setting up a telemarketing program a smoother process for everyone involved. In a session at the DMA Nonprofit Federation 2007 New York Nonprofit Conference, co-presenter Vicky Barrett-Putnam, director of donor development for the Sierra Club, talked about her organization’s telemarketing efforts. The Sierra Club has five telemarketing programs (renewals; reinstates — lapsed members; monthly givers; additional gift appeals; and its mid-level donor

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