Tim Ash

“Driving traffic to your site can be painfully expensive for even the best-funded online ventures. So when that clickthrough visitor that you’ve paid dearly for lands at your front door, you want to make sure that she or he feels welcome, and finds compelling reasons to become engaged with your content and stay awhile. This means that a modest investment in optimizing your landing pages might be the best money you’ll spend on site improvements.” — Tim Ash, president, SiteTuners.com, quoted in the story “Landing Page Optimization 101,” which appears in the May issue of FundRaising Success sister publication eM+C.