Strathmann

Three Keys to Cultivating Donors Online Dec. 27, 2005 By Bill Strathmann Network for Good's success is rooted in three principles of online outreach, which are key to any nonprofit focused on cultivating donors on the Internet:   1) Reach out to audiences when they already feel an impulse to give. Network for Good does this through our powerful media partners, AOL and Yahoo! For example, in the wake of Katrina's devastation and after the horrible earthquake in South Asia, AOL and Yahoo! news content included "how to help" links to our site. People heard the news, they were moved by the plight of