Stephen O'Keefe

November 4, 2009 — A new survey of 38 top nonprofits by Care2 reveals that many of these well known organizations are essentially flunking “Email Marketing 101.”  Perhaps the most damning statistic is that, on average, nonprofits are taking eight whole days to email a response to someone who signs up for their email list. The survey also showed that nonprofits are employing a wide variety of approaches – all over the map, really -- to welcome and cultivate new email subscribers, thereby indicating that there still is no widely adopted “best practice” for this situation. Yet another key finding was that most nonprofits don’t display email signup and registration opportunities prominently or particularly effectively on their sites. And the actual copy on the sign-up forms was pretty mediocre, too.

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