Simon Rowland

Telemarketing gets a bad rap, for sure. It’s got a reputation for being unduly pricey and intrusive, among other things. But before you cast judgement, it might be worth your organization’s time and money to hear about some innovative ways it can use telemarketing. Simon Rowland, CEO and founder of Direct Leap, a telecommunications technology company, says nonprofit organizations most definitely should integrate telefundraising with their existing fundraising efforts. Why? Because, according to Rowland, organizations that send an automated phone call either before or after sending a print piece tend to get a lift of typically 1 percent to 2 percent in response rate.

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