Ah, whimsy. It really is my thing. So I was totally tickled when Convio President Sheeraz Haji walked into a session being presented by Scottish fundraising powerhouse Bernard Ross at the Bridge Conference in D.C. last month. Sheeraz is quite the nice guy, but it wasn’t his mere presence that gave me the giggles.
Using E-mail to Engage Jan. 10, 2006 By Abny Santicola, associate editor, FundRaising Success What's the best way for fundraisers to engage prospects in the online world? If you ask Sheeraz Haji, chief executive of GetActive, a Berkeley, Calif.-based provider of online relationship-management solutions for membership organizations, he'll tell you straight up, "It's e-mail." If you think about the Internet as a venue for direct marketing, Haji says, e-mail is really online direct mail. As such, nonprofit organizations should be considering things like the size of their databases and metrics and looking at how their lists are responding and growing. But maybe most importantly,