Wichita Falls, TX, June 23, 2009 — For decades, benefit auctions have consistently remained one of the most popular fundraising activities among schools and nonprofit organizations seeking fun, community-centered strategies to raise revenue.
Sandra Sims
With the tightening of budgets, some large charities are scaling back on direct mail efforts, especially large scale donor acquisition mailings. However, the authors of a new book contend that it's important to keep direct mail as a fundraising strategy - just refine it so that it's more effective.
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