Beginning in mid-March, NTEN presented a seminar a week in a four-part series on improving results from e-mail campaigns. Topics included getting to know online stakeholders; finding more online donors, members and advocates; storytelling via e-mail; and evaluating e-mail marketing efforts.
This article focuses on Part 1: Getting to Know Your Online Stakeholders — Who Are They and What Do They Want From You? (See the other features in this edition of Giving 2.0 for more on other parts of the series.)
