Rodger Schlickeisen

Greater Than Goods, Des Moines, Iowa, has signed its first nationwide partner, Washington-based Defenders of Wildlife. For every eco-friendly Alternative Apparel shirt sold, $5 will be donated to help protect endangered species and preserve natural habitats. Greater Than Goods seeks nonprofit partners that align with its target audiences and market positioning. Besides using original cause-related apparel to fashion a fresh revenue stream for nonprofits, the web store connects people with their passions by providing a medium for organizations and visitors to share stories and build a community of giving.