Robin Hood

Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).

In fall of 2008, the 25-year-old Food Bank For New York City was facing a crisis. A quickly souring economy was a double-edged sword — making for an increased need among people requiring food assistance, and decreased donations of both food and money from businesses and individuals feeling the pinch.

Fundraising Communications: Remember to Dot Your I's and Cross Your Channels Dec. 13, 2005 By Sarah Durham and Ali Kiselis When it comes to effectively communicating about your organization, consistency is key. Consistency that runs deep: from what a board member says at a gala to how your general office phone is answered to your holiday appeal. When all potential points of contact, or channels, work together fluidly, you maintain strong channel integration -- a fundamental, yet often underutilized ingredient in fundraising communications. Channel integration largely impacts two aspects of fundraising communications: your brand and specific campaigns. With branding, channel

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