Robert Wilson

When it comes to fundraising, arts organizations can entice donors with vibrant images and bold designs. But when times are tough, and donors must choose their causes more carefully, those visual appeals often aren’t compelling enough to win out over the gut-wrenching images of starving children and war-torn villages on an international-aid organization’s direct-mail pieces.

To overcome the innate challenges involved in raising funds for the arts, the development staff at NYC’s Lincoln Center “leaves no stone unturned,” according to Tamar Podell, vice president of planning and development at the venerable institution.

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