Think about pushing the envelope to get potential donors’ attention, and the first thing that comes to mind isn’t usually the Smurfs.
Those beloved blue lumps are as safe as mother’s milk and just as much a part of the lives of little ones around the world.
But shock — and pulling folks out of their comfort zone — does get donors’ attention. And that’s why UNICEF Belgium used Smurfs to bolster its latest campaign, aimed at raising at least $100,000 for UNICEF projects in Burundi, a densely populated African nation.
