Peter Deitz

San Francisco, CA, April 28, 2009 — Three developers, whose web applications and widgets will make it easier for web surfers to find and share ways to make a difference, were named the winners of the Change the Web Challenge today. Social Actions (, a web-based nonprofit initiative committed to making it easier for people to find and share opportunities to make a difference, produced the Challenge. The winning applications were announced at NTEN's Nonprofit Technology Conference in San Francisco, CA.

The comedian Steve Martin used to do an amusing routine in the 1970s that ran something like this:

You can be a millionaire ... and never pay taxes! Yes, you can be a millionaire ... and never pay taxes! You say: "Steve ... how can I be a millionaire ... and never pay taxes?"

On Feb. 23, Social Actions, a Web-based nonprofit initiative, will begin accepting submissions for its Change the Web Challenge, a contest to encourage Web developers, bloggers and others to create tools to help people find and share opportunities to take actions on the Web sites, blogs and social networks they already frequent in their day-to-day activities.

Widgets are dynamic and interactive online tools that can help nonprofits reach supporters and donors where they are — online. And now, thanks to online widget builder Sprout, nonprofits don’t need computer geniuses on staff to create them. Sprout is an easy way for anyone to build, publish and manage widgets, said Peter Deitz, a microphilanthropy consultant and founder of Social Actions, which helps individuals, nonprofits and foundations use social media to plan, implement and support peer-to-peer, social-change campaigns. It’s simple because once widgets are launched, a nonprofit can update all of them from a single control panel and track where they appear

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