Fundraising is about more than ROI and cost to raise a dollar. It’s about justifying the work being done by an organization and maximizing efficiency. And transparency is key to determining the real value of a fundraising campaign. That according to Michael Lowstetter, vice president of finance and chief financial officer of the Union Grove, Wis., nonprofit Shepherds Ministries, who spoke at a session at Blackbaud’s 2008 Conference for Nonprofits held last month in South Carolina. Lowstetter said that popular fundraising measures such as ROI, total revenue, total expense and cost to raise a dollar are important — but, he asked, are they enough?

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