Michael Johnston

The old way individuals thought about community — who they are and how they connect to likeminded people — was geographic. The neighborhood was the community, and people built community to physically be together, whether in their workplaces or churches. But today, people are centered more around electronic communities of interest. Things like online book clubs, professional networks like LinkedIn, and social networks are new ways to get a sense of self and community.

The right mix of technologies can help your organization convert annual and even ermegency donors into committed monthly givers.

August 30, 2005 By Abny Santicola Associate editor, FundRaising Success In his session, "New and Emerging Technologies for Fundraising," at the 2005 New York Nonprofit Conference at the Waldorf-Astoria two weeks ago, Mike Johnston, president of Ontario, Canada-based online fundraising consultancy HJC New Media, discussed the unique impact that last year's tsunami in Asia had on online giving, the changing face of online fundraising and some keys to online fundraising success. Many of the powerful new online fundraising techniques Johnston mentioned put the job of fundraising in the hands of supporters and donors. Some that have gained steam recently include: Social