November 2, 2009, The Houston Chronicle — Unlike the complicated and controversial man, lawyer John O'Quinn's will is quite simple — he's leaving his riches to the charitable foundation that bears his name.
For a mailing that comes through the mail looking rather small in its 4.5-inch-by-8-inch outer envelope, this campaign from the Servants of Mary has a slew of elements. Different ones, at that. First is the outer envelope, different enough in size from the usual No. 10s to get noticed. Stretched from end to end of the envelope’s face is a four-color photograph showing the silhouette of a person standing on top of a mountain, arms reaching up toward the sun as it breaks through the clouds. Above the address box is copy reading, “Celebrate Life.” Though small, the outer envelope shows some girth, packed as it
The hardest thing for most development officers to do is to GET OUT OF THE OFFICE and spend time face to face with donors discussing a major or planned gift. Sometimes the problem is based on a latent fear of being put “on the spot” and not knowing what to say. One way to overcome the fear is simply to be enthusiastic. Take a cue from Vartan Gregorian, former CEO of the New York Public Library. According to Jerry Panas, author of “Asking: A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift,” Gregorian makes everyone