There are tons of useful blogs on the Web spewing helpful information, tips, resources and inspiration for nonprofit fundraisers daily.
The Frogloop blog shared some hopeful advice in a post last Wednesday in which it included tips from Mark Rovner, founder and principal of Sea Change Strategies, for nonprofits looking to boost their online fundraising programs in 2009.
“Often it really is the little things that communicate the brand, and not necessarily the brand you want to have.” This, according to Mark Rovner, president of integrated marketing and fundraising firm Sea Change Strategies, in a post on the company’s blog a few weeks ago in which he discussed the issue of brand authenticity. Rovner described a recent stay he’d had at a Hyatt hotel. He was thirsty and so he reached for the unopened bottle of Dasani water on the dresser, but was shocked to find it was $6. “I don’t remember whether the bed was comfortable, I don’t remember whether the
