Lona Farr

In her session on capital campaigns at the AFP International Conference on Fundraising in Atlanta in April, Lona Farr talked about the how, what, when and why of feasibility studies. Farr, owner of fundraising consulting firm Farr Healey Consulting, listed the following reasons why organizations should do a feasibility study before embarking on a capital campaign: * To set rational financial goals. The feasibility study determines an organization’s fundraising potential, helps it make a rational financial goal, and determines the number and size of the gifts needed to reach that goal. * To identify potential volunteer leaders with powerful peer relationships. * The