Linda Ireland

Integration Through Understanding Dec. 13, 2005 By Abny Santicola When it comes to fundraising, it's tempting for an organization to simply put its cup out and focus on its own need -- the need to raise funds. But long-term, successful development plans focus more on how giving can fulfill the needs of both an organization's constituents and donors themselves, according to Linda Ireland, co-owner of St. Paul, Minn.-based business and marketing consulting firm Aveus. "The best experiences happen when there is an understanding clearly of what an organization needs from each of its stakeholders and what it can provide," Ireland says. "The goal is