Laura Fredricks

Pace University is a private metropolitan university that has campuses in New York City and Westchester, N.Y. The institution currently is in the midst of a $100 million campaign — the most ambitious fundraising effort in its more than 100-year history — to fund scholarships, support faculty, install state-of-the-art technology and facilities on campus, and improve its academic programming. Thanks in part to a $15 million gift from Verizon CEO Ivan Seidenberg, the campaign had raised $65 million by the time it went public in late April.

Laura Fredricks, vice president for philanthropy at Pace University in New York, presented a session a the AFP Annual Conference in Dallas earlier this year on turning annual donors into major-gift prospects. Vital to this strategy is identifying best prospects through prospect research. For starters, one of the most efficient ways to do initial research these days is through basic Internet search tools like Google, or the Foundation Center’s Web site, which enables Form 990 searches. Fredricks also recommends LexisNexis, which can unearth information on a person’s wealth, their assets, what assets they have that are publicly held, boards that they’re on, other organizations

After the Ask: Three Things They Could Say -- and How You Should Respond April 4, 2006 By Abny Santicola, editor, FundRaising Success Advisor In the session "Major Gifts: I Asked ... Now What?" Monday at the 43rd AFP International Conference on Fundraising in Atlanta, Laura Fredricks, vice president for philanthropy at Pace University in New York, addressed the issue of what steps fundraisers should take after the ask, sharing techniques to ensure consistent communication with each solicited prospect. The first step, Fredricks said, is laying out a three-part test to any response that you, as a fundraiser, might encounter. The three parts are:

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