Kim Cubine

Yesterday, the mother of a sick child Googled the name of a devastating disease. She got thousands of results, but the ones that interested her the most were links to your organization’s Web site; two stories from the national media; a handful of online support groups for patients and their families; a general health Web site with online communities dedicated to the disease; and one site focused exclusively on a heartsick father’s negative experience with an operator on your organization’s support line.

We really liked what Adams Hussey’s Kim Cubine had to say in a recent guest rant at The Agitator, Roger Craver and Tom Belford’s blog. Kim was ranting in reaction to a feature about online fundraising versus direct mail in a recent article in The Chronicle of Philanthropy. With thanks to Tom and Roger, we’re excerpting the post here. “‘Direct mail is on life support,’ says Michael Hoffman, chief executive of See3, a Chicago consulting firm that specializes in nonprofit fundraising and communications. ‘Charities that have relied on direct mail to get new donors have to start thinking about what’s next, or they will

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