Katya Andresen on Katya

“I recently gave a presentation and was floored by the response. And not in a good way. I heard the following after I talked about ways to tweak a message to make it work far better — just by focusing on the audience perspective and speaking to audience priorities. Here’s the reason why this is ‘not possible’: 1. I don’t have the budget to do that. 2. I don’t have the staff to do that. 3. I don’t have the time to do that. 4. I don’t have the internal support to do that. 5. I don’t have the expertise to do that. 6.

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