Kathleen E. Pavelka

Getting Telefundraising in Gear Jan. 17, 2006 By Abny Santicola, associate editor, FundRaising Success of the principles and best practices that make direct-mail campaigns and personal solicitations successful also apply to telefundraising, says Kathleen E. Pavelka, founder and president of Telecomp, a Rochester, N.Y.-based provider of telephone outreach programs for nonprofit institutions and organizations. For one, Pavelka says, there's a lot of mulling over what goes on when it comes to what copy should appear in a direct-mail letter. "In fact, in many institutions, there's multiple layers of approval for what actually is going to go out in that letter. A telephone call