Judy Applebaum

Knowing personal information about constituents in the online sphere allows organizations to provide visitors with more personalized and meaningful communications and services. But with this benefit comes the danger that the personal data you collect could be misused or its security breached. Donors know the dangers inherent in providing an organization personal information and will be reluctant to do it unless the organization can ensure them of its safety and intended use. In the whitepaper “The Growing Concern for Privacy Online” for the National Association of Colleges and Employers Technology Committee, authors Judy Applebaum, Shirley Marciniak and Paula Quenoy recommend that all “Web

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