The U.S. has 1.5 million nonprofits that account for more than $1 trillion of the country’s economy. Over the last 15 years, nonprofits actually have grown faster than the rest of the economy and currently are the third largest industry in the U.S., behind retail and wholesale trade but ahead of banking and telecommunications. So with the playing field getting larger and larger, something begs to be asked. What makes a great nonprofit? Which are the crème de la crème, and how did they attain such a level of success? This is the question that Leslie Crutchfield and Heather McLeod Grant meticulously answer
The book “Fundraising for Social Change, Fifth Edition” by Kim Klein — author, lecturer, and the founder and former publisher of the “Grassroots Fundraising Journal” — is a hands-on, practical strategies guide that touches on fundraising topics ranging from basics such as asking for money and using the Internet, to carrying out major-gifts campaigns, and the relationship between the development director and executive director. The book also discusses using direct mail effectively and suggests using premiums strategically, as donor benefits. Klein recommends that direct-mail premiums be used: 1. As thank-you gifts for prompt donations. 2. To encourage donors to upgrade their gifts.
Endowments and planned gifts are separate concepts that work hand in hand for donors and nonprofit organizations. Planned gifts are contributions made as a result of a process to choose the most appropriate gift for the most important purpose in the most advantageous time frame for the donor, the charity and the donor’s heirs. Gift planning, as this process often is called, is the preparation and design of charitable gifts to maximize benefits for both the donor and the organization. An endowment is what you do with the gift, rather than the planning for the gift or the gift itself. A true