John Minges

In his report “Developing an Annual Giving Program” at www.nonprofitexpert.com, fundraising consultant John Minges offers this very basic but probably oft-overlooked piece of advice about annual campaigns: “An annual plan should not be a document that you do one time and forget about it or never consider revising. Let me say that again: An annual plan should not be a document that you do one time and forget about it or never consider revising. Why? * Things change and people get tired of the same type of events over and over. * People become numb reading the same boring letter asking for money. *