John Haydon

Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.

The whitepaper "Twitter Jump Start" by social-media marketing consultant John Haydon, is a great guide for small nonprofits looking to use Twitter to engage their audiences and increase online donations.

Still wondering what this Twitter thing people keep talking about is and if/how your nonprofit can use it to connect with constituents?

In the Network for Good webinar "Twitter Fundraising: Holy Grail or Fail Whale?" in late April, presenter John Haydon, a social-media marketing coach and consultant and publisher of a free report for nonprofits called "Twitter Jump Start: The Twitter Guide for Small Nonprofits," shed some light on what Twitter is, mastering the four post types, the advantages of Twitter vs. e-mail and direct mail, and Twitter campaign-management basics.

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