What a tremendous legacy John Haydon left us with his book, “Donor CARE: How to Keep Donors Coming Back After the First Gift.” Sadly, Haydon passed away earlier this year.
The whitepaper "Twitter Jump Start" by social-media marketing consultant John Haydon, is a great guide for small nonprofits looking to use Twitter to engage their audiences and increase online donations.
Still wondering what this Twitter thing people keep talking about is and if/how your nonprofit can use it to connect with constituents?
In the Network for Good webinar "Twitter Fundraising: Holy Grail or Fail Whale?" in late April, presenter John Haydon, a social-media marketing coach and consultant and publisher of a free report for nonprofits called "Twitter Jump Start: The Twitter Guide for Small Nonprofits," shed some light on what Twitter is, mastering the four post types, the advantages of Twitter vs. e-mail and direct mail, and Twitter campaign-management basics.