Jeff Merron

“A lot of it is simply getting out of the old thinking that you have to send out pamphlets and that all the donors have to be big-dollar donors. Also thinking that once you put something online that it happens automatically. You do get a lot more bang for your buck when you do things in the MySpace world, but you have to have a strategy behind it. That strategy can just include an intern updating your page every day, maybe changing some things around. And that has to be part of a grander strategy.” — Lee Brenner, executive producer of political programming for