Men are a somewhat forgotten demographic in the fundraising world. Nonprofits have long created campaigns that target women, minorities or other specific groups, but men seem to fall by the wayside, lumped into other general campaigns.
This probably is a mistake. Those few groups that do target men as potential donors find that while men give to fewer causes than women do, they give more to those causes they support — and there are some proven ways to make your work their cause.
