A terrific resource for associations and membership organizations is ASAE & the Center for Association Leadership. Among a wealth of comprehensive management information, ASAE offers insights and ideas for development staff, as well — in the form of journals, newsletters, programs and printed reports. You can access the organization, and its library of “knowledge resources” at That’s where we found the feature, “Marketing Meltdowns,” a compilation of ideas from three marketing experts that “will mend your membership efforts, recondition your convention, and pep up your promotions.” And it comes with the caveat: “It helps to be a little outrageous.” From “How to Arrest

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