Person: Howard Dean

eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?

Tony Winders

There is no question political and advocacy campaigns have embraced the Internet as part of the 2008 campaign cycle. Blogs, social networks and the YouTube phenomenon all are prevalent aspects of the marketing mix, and most campaigns have perfected fundraising and e-mail marketing online. However, to date, the presidential campaigns have overlooked an opportunity to capitalize on what non-political marketers have known for years: online advertising works. Otherwise, it would not be a $20 billion industry, surpassing radio advertising revenue and continuing to grow at 20 percent each year. Today, online represents about 7 percent of all commercial advertising spending in the U.S., versus

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Technology Leading the Way

August 30, 2005 By Abny Santicola Associate editor, FundRaising Success In his session, “New and Emerging Technologies for Fundraising,” at the 2005 New York Nonprofit Conference at the Waldorf-Astoria two weeks ago, Mike Johnston, president of Ontario, Canada-based online fundraising consultancy HJC New Media, discussed the unique impact that last year’s tsunami in Asia had on online giving, the changing face of online fundraising and some keys to online fundraising success. Many of the powerful new online fundraising techniques Johnston mentioned put the job of fundraising in the hands of supporters and donors. Some that have gained steam recently include: Social

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