Heather Burton

The FundRaising Success webinar, "Finding New Funding Options in Tough Economic Times," last week featured an all-star cast of fundraising mavens who presented strategies, tips and tangible examples for nonprofits looking to not just survive but also thrive during the current economic downturn.

“Diversify, diversify, diversify.”

This has been, and will continue to be, the mantra when it comes to planning and securing funding. As a nonprofit professional, you know that snapping your fingers will not make dollars magically appear. Building new, sustainable funding streams that align with your mission takes time, energy and a lot of patience, and must occur in the midst of the countless day-to-day activities keeping your organization running. Yet, to help sustain your organization for the long term, diversification is a must.

June’s cover story examines how the Wounded Warrior Project, led by Founder and Executive Director John Melia, embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life. Web to the Max Getting the most from your organization’s Web site can seem daunting. But in the June feature “Web to the Max” Sage Software’s Heather Burton and Daniel Gonzalez explain how to take it step by step so that it’s a manageable endeavor.

Getting the most from your organization’s Web site can seem daunting. But in the June feature “Web to the Max” Sage Software’s Heather Burton and Daniel Gonzalez explain how to take it step by step so that it’s a manageable endeavor. Leading the Charge June’s cover story examines how the Wounded Warrior Project, led by Founder and Executive Director John Melia, embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

Retention is Key DRM Component March 7, 2006 By Abny Santicola, associate editor, FundRaising Success One of the key indicators of your donor relationships' quality is your retention rate. Lapsed donors and those failing to send second gifts are the No. 1 signs of failed relationships. And everyone knows that trying to reactivate a lapsed donor is far more costly than nurturing existing ones. This was the topic discussed by Heather Burton, production marketing manager at Sage Software Nonprofit Solutions; Nick Stavarz, president of Synergy Direct Marketing Solutions; and Jon Thorsen, general manager at Kintera, in their session on donor retention at the DMA