MINEOLA, NY, May 18, 2009 — Barbara N. Grodd, a resident of Port Jefferson, has joined Island Harvest, Long Island’s largest hunger relief organization as vice president of development, according to an announcement by Randi Shubin Dresner, president and CEO.

Major-gifts fundraising is as much a mind-set as it is a set of strategies and techniques, says Marshall Ginn, principal and founder of Viriginia-based consultancy Capital Development Strategies. As such, it’s an attainable goal for nonprofits of all sizes. “Many steps require little to no financial cost — just an investment of time,” Ginn said during the session “Holistic Approach to Major Gifts” at the 2008 Bridge Conference held last week in Washington, D.C. When it comes to major-gifts fundraising, it’s important to remember that everyone in the organization should play a role, and that you don’t need to have a major-gifts officer

There’s a reason many charities are reluctant to engage in techniques to upgrade their donors — or fail to do so altogether. Call it the “fear factor.”

They’re afraid donors will get irritated and stop sending gifts. They’re afraid a donor will give the upgrade letter to a board member and complain about the “pressure.”

Be not afraid. I bring you tidings of great joy. Fact: It has never been proven by any reliable statistical measurement that reasonable upgrading techniques will result in a substantial attrition of the donor file.

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