George Riley

There’s no question what this organization is all about — the perfect, ripe tomato. The mission of the Canton, Mass.-based organization Red Tomato is “connecting farmers and consumers through marketing, trade and education, and through a passionate belief that a family-farm, locally based, ecological, fair-trade food system is the way to a better tomato.” Here FundRaising Success talks with Red Tomato Director of Development George Riley. FundRaising Success: How do you fund your mission? George Riley: [Our mission is funded] 20 percent produce trade margin, 55 percent foundation and government grants, 15 percent individual gifts, 10 percent fees for service/consulting. FS: What is