Telefundraising agency Strategic Fundraising Inc. announced the appointment of Eric Johnson as vice president of new business development. Johnson will be responsible for identifying new opportunities for the company, as well as deepening relationships with the existing client base.
Johnson is a direct response media buying veteran. He spent the early days of his career as a direct response media buyer for Novus Marketing and JDA Enterprises, a consumer packaged goods marketer. He has written on the challenges of customer acquisition in a difficult economy, and has lectured at several industry conferences and workshops.
