Diane M. Carlson

April 5, 2005 By Paul Barbagallo Senior Editor FundRaising Success It's well known that 80 percent of your donors account for 20 percent of your overall annual fundraising. But in 2003, that small-dollar 20 percent crowd anted up more than $48 billion, according to Giving USA statistics. Diane M. Carlson, chairman of Nevada-based nonprofit consultancy IDC Corp., advised conference attendees Sunday to delve deeper into their "modest-donor pool," learn more about their giving behaviors and, most importantly, listen. Unfortunately, donors of all income levels often are perceived as having the same giving propensity and behaviorial patterns, but that some are just more

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