David Barnes

We all want to have development programs that produce gifts at the top of our donor pyramid, but that rarely happens without a broad base of annual support. For years, experts such as David Barnes and others have been telling us that the number of donors you will have at the top of the Pyramid of Giving tomorrow depends a gret deal on the number of first-time donors you acquire today. And while we all know that’s true, many don’t put that advice into practice and mail enough pieces or conduct enough e-mail or phone campaigns to build our base of support. Here are