Engaging Donors Can Elicit Second Gifts Feb. 14, 2006 By Abny Santicola, associate editor, FundRaising Success Netting second gifts from donors is all about the relationship you establish after receiving the first gift, according to Dave Bailey, development executive for the Sunshine Foundation, a Feasterville, Pa.-based organization that answers the dreams of seriously ill, physically challenged and abused children across the country. The two key steps to this end, Bailey says, are acknowledging the gift with appreciation and following up with results of how the donation helped the people you serve. Did it bring your organization closer to its goal in a capital campaign?
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