Darryl Gordon Charitable

Survey: Consumers Prefer Charitable Contributions to Traditional Holiday Gifts Dec. 27, 2005 By Darryl Gordon Charitable giving is expected to be a popular trend in gift-giving this season. According to a recent survey by San Diego-based technology services provider Kintera, three out of four consumers would prefer to have a charitable contribution made in their honor than receive the traditional tie or scarf this holiday season. The survey of more than 600 consumers also found that a majority of respondents would consider giving charitable gifts this year. For example, 56 percent of participants said they would consider making charitable gifts on behalf of