Several years ago, I wrote a book where I referenced the loss of the trust capital. Since I wrote that book, so much has changed, because we operate in the digital age. So much of what we do, even in the social good sector, is now predicated on how well we gather and manipulate data.
Dan Pallotta, the marketing executive who has been leading a campaign to get donors to stop evaluating charities based on their overhead costs, announced in August he was planning a three-day, 60-mile walk next June to raise $1 million to defend nonprofits against critics of their spending. In a news release sent to the Chronicle of Philanthropy, it was relayed that the three-day march planned for June 2015 has been postponed.
Controversial fundraiser Dan Pallotta believes that in order for charities to do their jobs and do them well, they must operate more like the private sector: Salaries must be comparable to those in business, donations should be spent on advertising, and nonprofits should be permitted to invest in the long term.