The Juvenile Diabetes Research Foundation (JDRF), the largest charitable funder and advocate of type 1 diabetes research, recently launched a mobile-marketing campaign that uses wireless technology to enhance communication with and generate involvement from its advocates across the country. Called DiabeTXT, the program sends information to JDRF constituents via text messages, alerting them about important legislation news, diabetes research news and upcoming events.
We recently caught up with Michael Kondratick, director of grassroots advocacy for JDRF, to talk with him a bit about how the program is working and what he sees for its future.
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