Clint O'Brien

Illuminating the Four Stages to Online Fundraising April 11, 2006 By Abny Santicola, editor, FundRaising Success Advisor There are four stages of online fundraising, according to San Francisco-based independent technology consultant Robert Weiner. They are acquisition, cultivation, solicitation and stewardship. In his session "Introduction to Online Fundraising" at the NTEN Nonprofit Technology Conference in Seattle in March -- co-presented with Clint O'Brien, vice president for business development at Care2 -- Weiner discussed the various issues that come up in each stage. 1) Acquisition. People can sign up to become members or donors on your Web site or you can collect e-mail addresses at events.

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