Fewer people are using cash and personal checks to donate funds, opting instead to choose electronic funds transfer payment options. It is therefore necessary for all nonprofits to accept these types of payments in order to maintain their fundraising capabilities. But before jumping into EFT with both feet, organizations should understand what it will mean for them, as EFT changes the way they relate to and reach out to donors. “Opening up new avenues for payment means that you need to be prepared to respond differently,” says Cheryl Campbell, vice president and general manager of government solutions for eFunds, a firm that
Cheryl Campbell
