(Press release, Feb. 17, 2015) — The Direct Marketing Association (DMA) was saddened to learn that industry veteran Robert "Bob" DeLay passed away on Friday, Feb. 14, at the age of 96. DeLay served as president of DMA and its predecessor organizations for more than 26 years, spanning from 1959 to 1984. Inducted into DMA's Hall of Fame in 1988, he also played a key role in the launch of the Direct Marketing Educational Foundation in 1966.
Bob DeLay
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