Election 2010 Direct-Mail Analysis, Part 2

If the 2008 election was about hope and change, the 2010 midterm campaign, judging by its direct mail, was mostly focused on anger. That’s the most obvious takeaway based on a review of the fundraising appeals and campaign fliers that we’ve seen during the year. Whether directed at President Obama, or at congressional leaders Harry Reid and Nancy Pelosi, this emotional touchpoint dominated political mail like it hasn’t since the days of Bill Clinton.

Read More

Student Loan Change Could Boost Aid Work: Clinton

April 19, 2010, Washington Post More U.S. graduates are likely to work with aid groups and charities after an overhaul of the country’s student loan program lessens their debt repayment burden, former U.S. President Bill Clinton said.

With U.S. unemployment at 9.7 percent as the country emerges from the worst recession since World War Two, Clinton said graduates could find work with aid groups at home and abroad which would improve their career prospects.

Read More

Operation HOPE Founder John Hope Bryant Shares Best Practices for Success in New Book

LOS ANGELES, August 19, 2009 — Financial literacy nonprofit Operation HOPE today announced the release of HOPE Founder John Hope Bryant’s latest book, “Love Leadership: The New Way to Lead in a Fear-Based World,” out this month by Jossey-Bass, which outlines his key to success and offers solutions to empowering communities by “leading with love.” Designated proceeds from book sales will go towards the organization’s “silver rights” mission to empower the underserved.

Read More