Beth Kanter on Beth

“What do you need to listen for and why? * How do your supporters (and potential supporters) view your organization? Is it positive or negative? * What are they saying about your organization? * What do they think about your issue area? * What do they like or dislike about your program or service? * How are their preferences changing? * How are technologies and social trends impacting your supporters? * What ideas might they offer for new services or marketing/fundraising campaigns? * How is the conversation around your organization, issue area, or program changing? * Who are the influential voices in the social

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